Meet the people who protect every order from field to finish.

Mike Selman helps set the operating standard behind Buena Vista Turf: clean fields, dependable harvests, and customers treated with straight answers. As Managing Partner, he keeps the business focused on quality sod, practical delivery planning, and long-term relationships with homeowners, contractors, landscapers, and builders across North Texas. His leadership keeps the team grounded in accountability from the farm to the final pallet.

Luisa Selman brings steady leadership to the people, systems, and customer experience behind Buena Vista Turf. As Managing Partner, she helps keep the company organized, responsive, and focused on doing business the right way. Her role supports the standards customers feel in every call, quote, delivery, and follow-up: clear communication, reliable service, and a team that respects the work behind every project.

Alfredo Olivierre leads Buena Vista Turf with a focus on execution, growth, and team performance. As CEO, he works to align the company around quality turf, strong customer service, and disciplined operations. His leadership connects the farm, sales, delivery, and office teams so customers get more than sod; they get a partner who understands timing, jobsite pressure, and the value of doing what was promised.

Jason Mussett oversees the field work that makes Buena Vista Turf reliable. As Farm Manager, he helps manage crop readiness, harvest timing, field conditions, and the daily standards that determine turf quality before it ever reaches a customer. His work keeps the operation connected to the land, the weather, and the details that matter most: healthy grass, clean cuts, and pallets prepared for real jobsite use.

Holly Turner keeps the front end of Buena Vista Turf moving with organization, follow-through, and clear communication. As Office Manager, she helps customers, crews, and internal teams stay aligned from first contact through scheduling and delivery support. Her role brings structure to the daily pace of the business and helps ensure customers know what to expect, who to contact, and how their turf order is moving.

Gwen Williams helps turn turf orders into dependable deliveries. As Distribution Manager, she supports scheduling, routing, communication, and the coordination needed to move fresh-cut sod from the field to the customer. Her work keeps the delivery side practical and responsive, helping contractors, homeowners, and builders plan around timing, access, and jobsite needs without unnecessary confusion.

Bervin Washington helps keep Buena Vista Turf’s trucks, equipment, and delivery readiness moving. As Fleet Manager, he supports the reliability behind every load that leaves the farm. His role matters because good turf still depends on good logistics: prepared vehicles, safe movement, practical timing, and a team ready to respond when customers need sod delivered cleanly and on schedule.

Shawn White helps customers choose the right turf and move from interest to action with confidence. As Sales Manager, he supports homeowners, contractors, landscapers, and commercial buyers with practical guidance, clear quoting, and project-focused communication. His approach keeps the sales process grounded in real field conditions, realistic expectations, and the right grass for the job.

Marty Kaler supports the Buena Vista Turf management team with a practical, hands-on mindset. His role helps strengthen the connection between customer needs, team execution, and the standards expected across the business. Whether the focus is communication, follow-through, or day-to-day support, Marty helps keep the operation moving with the accountability customers expect from a family-run turf company.